The people behind
the partnerships.
Two Texas women who believe in the power of the right connection for creators, for brands, and for community.
Bri Antonetti
Sacramento born, Texas living, and obsessed with all things content, community, and brand building. As a marketing manager and now agency owner of Aesthetic Street Creative LLC, I've spent years in the beauty and aesthetics world helping businesses grow their presence, build brand awareness, and actually connect with the people they're trying to reach. And through all of it, one thing became crystal clear to me: social media, when done right, is one of the most powerful tools a business can have.
But here's what really lit the fire for me. Living in this community, I see so many incredible local businesses that are passionate about what they do, but aren't getting the exposure they deserve. Traditional marketing is a strategy, but influencer marketing is a whole other avenue that so many businesses aren't even tapping into yet. That's exactly where Southbound Creators comes in.
I wanted to create something that connects those businesses with the creators who are already out here doing the work - people who have built real, engaged audiences and know how to authentically showcase a brand in a way that actually resonates. As a content creator myself, I know firsthand how much work goes into landing deals and collaborations. The pitching, the negotiating, the strategy behind it, it's a full-time job on its own. Creators deserve support, and businesses deserve to know they exist.
Southbound Creators was built for both. A space where local businesses finally get the exposure they've been missing, and where creators get the partnerships and community they've been working so hard for.
We're not just an agency. We're a community. And I am so excited you're here.
Katie Gomez
Originally from West Texas, now New Braunfels living, and passionate about helping brands show up online in a way that actually feels like them.
I'm a lifestyle UGC creator, and content creation has always been at the heart of everything I do. I love sharing practical advice, style inspiration, and real-life moments that connect with people across all seasons of life. As a creator, I know what it takes to build an audience that trusts you and how much intention goes into every piece of content that lands well.
But beyond creating, I've spent years working behind the scenes with local brands from Austin, Buda to New Braunfels as the founder of The Shyne Edit. From boutiques and restaurants to service-based businesses, I've been in the trenches creating content, managing social media, and building strategies that actually make sense for real businesses and real life.
And through all of that work, I kept seeing the same thing... Incredible local businesses that have so much to offer but aren't getting the visibility they deserve. Influencer marketing is one of the most underutilized tools out there for small businesses, and creators are literally out here ready and willing to be that bridge. They just need the right connection.
That's exactly why Southbound Creators exists. As creators ourselves, we know the work it takes to land collaborations and build something real. And as marketers, we know what businesses actually need to grow. We built this to bring both worlds together, because when the right creator meets the right brand, something really special happens
